Starting a restaurant business is easy, that is of course, if you have the money. Making it a success is another story. Asking important guests or celebrities to attract customers does not do the trick.
Even if you have a perfect customer service when few people know about your restaurant, then you have a problem.
Patrons have their own standards on what a good restaurant should be. If they know nothing about your restaurant or, worse, they know not that your restaurant exists, you need to remedy that fast. Promotional strategies are what usually work when you are not yet in the popular list.
How to promote your new restaurant needs creativity on your part. There are promotional tools you can maximize to get the popularity you need. You must first plan what you intend to do. Formulate your promotional approach and use the following approaches to promote your new restaurant.
1. Postal mailing to every potential household
Direct postal mailing of an issue or mini-magazine of your restaurant and its services is an effective means. In this way, potential customers can get an overview of your restaurant and make their own opinion. A good promotional offer, if mailed directly to households whose lifestyle needs match your offered services, gives it a personal touch and importance.
2. Organize events and activities
You can easily organize events that will promote your business. You can also offer to organize an activity wherein your restaurant service can cater to the needs of possible guests. For example, holding a family day and offering food and beverage at a family packaged cost.
3. Media promotions
When you have established media connections, you can easily ask them to mention your restaurant during their broadcasts. Launchings of new menus or additional services, if given enough publicity, will give it a sensational touch.