Great recipes are not a recipe for success. While it is true that good food alone will not keep your restaurant off of the failure heap, you can not afford to overlook the importance of serving a great meal.
When you strip away all the bells and whistles of any successful restaurant, it all comes down to food service. After all, this is a food service industry. Yes, there are other important factors to consider when starting and operating your restaurant, but none of them can overcome bad food.
You should still make sure you pick a good location for your business that is easy to see and easy to get to. You should make sure your staff is trained on how to do their jobs. You should make sure that your staff has an outstanding customer service mind-set. these are important, but if the food is not good, there won’t be any customers to worry about.
One reason restaurants fail is that the owners and managers lose focus on the food. Face it, if the food isn’t good the customer will not see it as a value regardless of the cost.
Focus on the food first. Don’t let poor quality lead to you restaurant failure.